Experiential Marketing Unlocks 007 in Commuters
For Coke Zero’s joint promotion of the new James Bond film “Skyfall,” Belgian ad agency Duval Guillaume Modern set up an elaborate stunt in the Antwerp central train station. It began when...
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5 Common Mistakes Package Designers Make
Editor’s note: Packaging design presents its own unique set of challenges to graphic designers that differ from other kinds of print design. Here, we asked Brad Murdoch from Process, a premium...
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